POLYWOOD partners with Martha Stewart for outdoor furniture collection
The design aesthetic behind the range features ‘graceful lines and intricate lattice work that nod to Martha’s love of chinoiserie’.
National Lampoon’s Christmas Vacation gets its own beer with BrewDog
The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.
Bubblewrap Waffles debuts Care Bears collaboration
“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life!” said Sophie Yates, Brand Manager at Bulldog Licensing.
Bulldog Licensing’s Karina Rhoden on creativity, design and the key to successful collaborations
Karina Rhoden – Senior Creative Manager at Bulldog Licensing – discusses her route into licensing, and why she loves to work with the creators behind the brands.
PlayMonster teams with Pastabilities for Yeti in My Spaghetti pasta
The collaboration has come about to celebrate World Pasta Day.
Lights4fun’s Amy Mason on creating magical moments through innovative lighting
Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews
Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.
David Zatchij, Digital Director at Park Agencies, discusses the appeal of apparel inspired by The Godfather
What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!
Kylie Cosmetics debuts Batman beauty collection
The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).
