The National Gallery teams with VTuber Juufuutei Raden for art-based content and limited-edition products

The National Gallery, London is collaborating with VTuber Juufuutei Raden on art-based content and limited-edition products.

‘When Raden Meets Art – A Shared Art Journey’ draws inspiration from JMW Turner’s Rain, Steam and Speed – The Great Western Railway, Vincent van Gogh’s Sunflowers, and Claude Monet’s The Water-Lily Pond. The products and content will blend the ‘iconic imagery of these artworks with the VTuber’s unique persona’.

Hololive DEV_IS ReGLOSS’s Juufuutei Raden is a certified curator in Japan and has extensive experience collaborating with museums. Since her debut, she has frequently shared her passion for classical art during livestreams.

In addition to the exclusive collaboration products, Juufuutei Raden has selected 20 pieces from The National Gallery to create a specially recorded audio guide during her visit to the gallery. The audio guide and footage from the visit will be released on Juufuutei Raden’s YouTube channel.