Fruit-tella moves into lip balms, accessories and bath fizzers

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division

“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.

The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Louisa Skevington on the RSPB’s sustainability-focused approach to licensing

Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.

Star Trek Spirits launches Romulan Ales

Spirits that boldly go where none have gone before…

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

Pixar. Potter. Paw Patrol… Deej Johnson ponders the licensing power of Dobble

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

adidas Originals debuts Home Alone 2 sneaker

In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’

Tom Clancy’s Splinter Cell to become Radio 4 drama

“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.

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