GUESS to launch Corto Maltese menswear collection in 2023
“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.
Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish
The launch marks the first ever brand collaboration for M&S’ sweets brand.
The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector
Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.
Withit partners with Skinnydip for phone case collection
The range includes characters like Cheeky Monkey, Mad Cow and Lost Sheep.
Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk
Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.
Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach
Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.
Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships
Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America
Tommy Hilfiger debuts Miffy collaboration
The design of the collection has a ‘playful-meets-preppy’ style.
Wordle named most Googled word of 2022
Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.
Lisle Licensing secures apparel and dress-up partners for Rainbow’s Pinocchio and Friends
Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.
