Interviews

Sara Storino – New Illustration Lead at Wigwam Studios – talks us through her approach to crafting new poses for iconic characters.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

Montegrappa CEO Giuseppe Aquila tells us what he looks for in a brand collaboration.

“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.

From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.

“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.

Chris Workman – PR and Marketing Manager at The Giftware Association – discusses the benefits of submitting for the Gift of the Year awards.

“Today’s customers want to know that a brand is genuine”: Toby Rayfield discusses his approach to building successful consumer products programmes.

President of CLC Creative Licensing, Rand Marlis, discusses new products – and old films!

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.