Interviews

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.

“I love old-school game graphics”: The team at Juiced reveal the trend they feel more brands should embrace.

The team at Watermelon Creative talk us through their approach to crafting successful style guides and trend forecasting.

“It gave us a unique opportunity to blend nostalgia and innovation”: GOSH Charity’s Jenny Martin and the team at Crush talk Neverland.

Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.

“A gentle moral, a touch of humour, and a lot of heart…” Emma Soames talks all things Cabbage and Tyler.