Interview

“The most important advice is to have an exit plan”: Chris Isitt on what toycos should consider when looking at licenses.

Kids Industries’ Hemanshi Mehta talks us through a recent licensed launch that shows how licensing can do far more than simply ‘sell’.

Kids Industries’ Maya Bharal discusses the power of fandom, and why more brands should embrace irreverence.

Kids Industries’ Frankie Stevens talks fandom, and reveals her pick of a recent licensed launch that impressed.

Jeff Kaplan of Retrobrands USA talks us through his work bringing back IP like Extreme Dinosaurs and Bain De Soleil.

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.