“We see enormous potential to create meaningful, high-impact collaborations with leading beer, wine and spirits brands globally – and to generate real excitement at retail,” said Ari Freedman, Founder & President of Surge Brands.

The deal marks Alpenliebe’s first food and beverage licensing project in China.

“This new Regional Director model is another strategic step that allows us to harness the full strength of our local expertise while operating with greater scale and consistency,” said Pau Pascual, SVP Commercial, Europe, the U.K., and the Americas at WildBrain CPLG.

“The addition of glimmers of characters from Pixar films is one of the most exciting moments in the ongoing story of the Disney Lorcana TCG,” said Elaine Chase, Head of Category for Trading Card Games at Ravensburger.

“Building on strong momentum, there is massive, untapped potential in North America,” said McColgan.

“We’re excited to partner with top-tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President of The M Zone.

In a nod to Room 237 in the film, only 237 rollerballs and fountain pens will be made in the run.

“Collaborations like this aren’t just exciting, they’re deeply personal – not just for me, but for fans all over the world who grew up feeling that same magic,” said Shoe Palace CEO Ralph Mersho.

“The JCM800 became a defining voice of British punk,” said Steph Carter, Culture Marketing Director at Marshall.

“It is vital for us to meet children where they are, and an experience-based and educational opportunity like this collaboration allows for that in an innovative, engaging way,” said Christopher Arnold, Chief Operating Officer at Fred Rogers Productions.