Mark McColgan joins tonies as General Manager, North America

Mark McColgan has joined tonies as General Manager, North America.

McColgan joins from Mattel, where he served as Senior Vice President and General Manager. In his new role, he will report to Christoph Frehsee, who since 2020 has built tonies’ North American business from the ground up and in July 2025 assumed the role of Chief Revenue Officer on tonies’ Management Board.

“Mark is a dynamic leader with a proven track record of creating affinity for beloved brands,” said Frehsee.

“As we continue to deepen our footprint in North America, Mark’s expertise and deep understanding of the market will be instrumental in continuing our high-growth momentum, making the U.S. and Canada a key driver for tonies’ global growth. I look forward to working with Mark as we scale established and new partnerships in North America and realize our full potential in tonies’ most important growth market.”

McColgan added: “With its unique audio-first approach, tonies has created a category of its own, scaled it, and continues to lead and redefine it. tonies’ focus on creating moments that really matter has earned the trust and love of families around the world and inspired me to join: Tonieboxes bring together freedom for engaging play with parents’ desire for a safe space that inspires growth.

“Building on strong momentum, there is massive, untapped potential in North America, and I’m thrilled to be joining the team to bring the tonies’ unique experience to even more families across the region.”

Tobias Wann, CEO of tonies, says: “North America is key to our global growth strategy. We have big ambitions, and we are delighted to have Mark join us and lead the next phase of scaling this important market. With his appointment and Christoph Frehsee fully moving into his CRO role, we are elevating our leadership to pursue our ambition of becoming a truly global icon – a brand trusted by families everywhere, with an ecosystem that grows along with kids as they get older.”