Surge Brands expands Toxic Waste into popcorn, gel cups, cookies and more

“These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand,” said Ari Freedman, founder & President of Surge Brands.

RE/DONE launches The Devil Wears Prada collection

The range spans three graphic T-shirts, showcasing hand-painted watercolour artwork inspired by quotes and imagery from the original film.

Larkshead Licensing details Jelly Armchair partners across cards, calendars, games and more

“It’s delightful to support Jelly Armchair on their licensing journey,” said Clare Piggott, Managing Director of Larkshead Licensing.

Miraculous Corp debuts Jazwares range and details new partners across trading cards, tech and more

“These partnerships reflect our commitment to building a cohesive, global licensing ecosystem that meets fans across multiple aspects of their daily lives,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp.

Hasbro brings Clue experience to private and corporate events with Broadway Murder Mysteries

Clue: Mystery at the Mansion is a portable, actor-led experience that can be brought directly into a client’s chosen venue.

Dream Team: Inside the Pokémon x Natural History Museum collaboration

The Pokémon Company International’s Mathieu Galante joins Natural History Museum’s Maxine Lister and Claire Bevan to discuss pop-ups, products and productive partnerships.

WildBrain CPLG readies Angry Birds push across Europe, Middle East and South Korea

“As we continue to strengthen our partnership with SEGA, these new rights unlock exciting opportunities for a fresh wave of Angry Birds merchandise for fans worldwide,” said Maarten Weck, EVP Global Partnerships and Licensing at WildBrain.

Banijay Kids & Family partners with fashion students at SUPMODE for Totally Spies! initiative

“For many of the students, Totally Spies! is a series they grew up with, making the collaboration both creatively intuitive and meaningful,” said Julien Vaillant-Ciaparra, Business Development & Partnership Manager, Banijay Kids & Family.

Products of Change launches Partner Maturity Index

The PMI enables the licensing industry to ‘build a clearer, more aligned understanding of environmental maturity across its global partner network.’

Anti Social Social Club launches Hello Kitty collection

The limited-edition capsule collection fuses the Hello Kitty brand with gothic typography and heavy metal-inspired motifs.

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