WildBrain CPLG readies Angry Birds push across Europe, Middle East and South Korea

WildBrain CPLG is bolstering its partnership with SEGA and Rovio to represent Angry Birds across Europe, the Middle East and South Korea.

While the deal excludes select countries across Europe like the UK, WildBrain CPLG will drive a licensing program spanning publishing, apparel, accessories, toys and collectibles, FMCG, homeware, gifting, novelty, and more.

“The expansion of our partnership with WildBrain CPLG supports our ongoing efforts to grow Rovio’s Angry Birds franchise through licensing in key international markets,” said Alexander Gomez, Vice President of Licensing & Partnerships at SEGA of America.

“By extending representation into new territories and categories, we’re well positioned to support product launches tied to the upcoming Angry Birds Movie 3 in December 2026.”

Maarten Weck, EVP Global Partnerships and Licensing at WildBrain, added: “Mobile gaming continues to surge year after year, and Rovio’s Angry Birds remains one of its original pioneers. With the next chapter of this hugely successful film franchise on the way, we’re rolling out a licensing programme that taps into the brand’s powerful nostalgia, while engaging a whole new generation of fans.

“As we continue to strengthen our partnership with SEGA, these new rights unlock exciting opportunities for a fresh wave of Angry Birds merchandise for fans worldwide.”