Larkshead Licensing details Jelly Armchair partners across cards, calendars, games and more

Larkshead Licensing has joined forces with the inventive creators at Jelly Armchair to expand the brand’s distinctive wit and humour into an exciting range of licensed products.

Founded in 2015 by sisters Cat and Liz Faulkner, Jelly Armchair is a family-run business known for its colourful illustrations and love of silly puns.

Woodmansterne has launched a new range of greeting cards across two line – the Silly Art and Literature collection and the Silly Smile range. Elsewhere, Carousel Calendars has signed on to develop a range of calendars for fans across the UK and US, with the first formats launching in 2027.

Following a successful showcase at the UK Toy Fair earlier this year, University Games will introduce two new card games and two 1,000-piece jigsaw puzzles featuring Jelly Armchair’s signature humour. In addition, Bothy Threads will release a collection of cross stitch kits this October.

“It’s delightful to support Jelly Armchair on their licensing journey,” said Clare Piggott, Managing Director of Larkshead Licensing.

“These initial partnerships, secured with such a fantastic range of companies, reflect the strength of the brand and its rapidly growing awareness and popularity. Look out for further puntastic announcements soon!”

Cat and Liz Faulkner added: “It feels like so much is bubbling up behind the scenes, ready to spill out into the world! We’re so glad to be working with Larkshead and are excited about the direction they’re taking us. Our audience has been growing thanks to the guessing game on our social channels, and soon we will be able to introduce them to new products with Woodmansterne, University Games, Bothy Threads, and Carousel Calendars – things that wouldn’t have been possible when we were going it alone.

“After 10 years of Jelly Armchair, with all the ups and downs of running a small business, it’s exciting to feel like this chapter is only just beginning. With Larkshead behind us, we are stronger – and a whole new adventure is just around the corner.”