Secret Cinema teams with Riot Games for its first video game-inspired live experience

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

TIME Studios teams with Fortnite to create in-game celebration of Martin Luther King

Players can witness Martin Luther King’s full “I Have a Dream” speech in the game.

The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Ubisoft teams with Storyland Studios to create live attractions based on brands like Just Dance and Assassin’s Creed

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

Ariana Grande heads to Fortnite as part of Rift Tour in-game experience

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

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