Video Games

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.

“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.