Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

Huge! Play’s Adrian Roche discusses the extraordinary tech in the GameBud Talking Tom

Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.

The New York Times acquires Wordle

“Wordle will have an exciting future with the help of a team of talented engineers, designers, editors and more, furthering the user experience,” said Jonathan Knight, general manager for The New York Times Games.

“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

Numskull Designs’ Karl Mizen on giving iconic characters the rubber duck treatment with Tubbz

Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.

Xbox nail polish on the way from OPI

The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.

JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023

“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

Sarah Goldhawk joins Brands Untapped as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

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