Food & Drink

“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.

The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.

“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.

The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.

The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.

Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’

Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.