Scruffy Dog CEO Joe Bright on the magic of turning brands into entertainment experiences

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…

From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Biscuiteers teams with Royal Horticultural Society for botanical biscuit collection

“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.

Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

Jeni’s teams with Dolly Parton for limited edition ice cream flavour

Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.

Jeweller Martin Katz to launch new lifestyle range spanning apparel, homewares and wine

“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.

The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

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