Licensing Haüs’ Maria Alcaide on creativity, innovation and the opportunities around NFTs

Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.

Goose Island teams with indie band Blossoms on limited edition beer

SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund

Kraft teams with Van Leeuwen for Macaroni & Cheese ice cream

“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.

A tasty history of fast food video game tie-ins

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee

We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.

The Brand Radar: Hornby, The Beatles and the flourishing world of band brands

Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.

Bloody Disgusting teams with Dead Sled Coffee to launch its first licensed coffee, the Bloodbath Blend

The coffee has launched to celebrate the horror site’s 20th anniversary.

The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

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