Food & Drink

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

“At Johnnie Walker Princes Street, we want our visitors to begin their immersive storytelling experience from the moment they walk through our doors,” said Greg Klingaman, Diageo’s Global Retail Director.

“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.