StoryToys launches LEGO Bluey mobile game

StoryToys has launched its LEGO Bluey mobile game in collaboration with LEGO and BBC Studios.

The game – designed for children aged between two and seven – features characters, builds and props from the LEGO Bluey range to offer ‘fun digital play experiences mixed with creative brick building’.

The app will launch with four themed play packs: Garden Tea Party, Go for a Drive, Beach Day and Around the House. Each play pack has a series of open-ended activities, and new content will be added in future updates.
“We’re genuinely thrilled to be working with Bluey for the first time,” said Emmet O’Neill, Chief Executive of StoryToys.

“It’s such a special showfull of warmth, humour and imagination that really connects with families and encourages them to play together. That spirit is at the heart of what we do at StoryToys. We’re also really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play.”

Michaela Edgerly Stovicek, Head of LEGO Preschool Audience, added: “We’re over the moon to bring the magic of Bluey and LEGO DUPLO and LEGO system bricks together in a way that sparks creativity and imagination for our little builders in a digital world created by StoryToys! With the LEGO Bluey app, every child can dive into a world of playful adventures, where learning and fun go hand in hand and magic happens at the click of fingertips. Build mode on!”

Marina Mello BBC Studios Global Director for Gaming & Interactive, said: “We’re delighted to bring together two of the world’s most beloved brands and to offer fans a whole new way to enjoy them. This game blends imaginative brick-building with playful problem-solving and memorable moments from the show – capturing the distinctive spirit of creativity and fun that defines both brands. A huge thank you to our fantastic partners at StoryToys, the LEGO Group and Ludo Studio.”