Paramount welcomes Ruth Henriquez as Vice President of Products & Experiences EMEA

Ruth Henriquez has joined Paramount as Vice President of Products & Experiences EMEA.

In this role, Henriquez will lead growth across Paramount’s portfolio in EMEA through licensing, retail, partnerships and experiential initiatives.

“Ruth is a dynamic leader who brings a powerful combination of creative and commercial expertise, with a proven ability to scale brands and unlock new opportunities across markets,” said Josh Silverman, President, Global Products & Experiences at Paramount.

“Her ability to connect content, culture and commerce makes her uniquely positioned to help expand our Products & Experiences business across EMEA and globally.”

Henriquez joins Paramount from Mattel, where she held several senior leadership roles across marketing, consumer products and commercial strategy. Most recently, she led consumer products, publishing and location-based entertainment for EMEA.

Based in the UK, Henriquez will report directly to Silverman.