Iron Maiden plans include cinematic project, interactive fan experiences and digital universe centred around Eddie, says Pophouse

Pophouse has acquired a stake in the publishing and master music rights of Iron Maiden – as well as the name, image, and likeness rights.

The partnership – structured and developed over the last year between Pophouse and the band’s co-manager Andy Taylor – will enable Iron Maiden to ‘pursue new creative ventures’.

As part of their recent EddFest performance at Knebworth House, Pophouse and Iron Maiden launched their first creative collaboration: the Infinite Dreams Museum Experience celebrating 50 years of Iron Maiden history.

Pophouse and Iron Maiden are also collaborating on filming the band’s ongoing Run For Your Lives world tour for a major cinematic project. Other future plans include expanding interactive fan experiences and developing a digital universe centered around Eddie.

“Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities,” said Pophouse CEO, Jessica Koravos.

“With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”

Iron Maiden Manager, Rod Smallwood, added: “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped.

“The interest in the band has never been bigger and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show. The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!”

Image Credit: John McMurtrie