Paramount

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

“Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved,” said Ruth Henriquez, Vice President of Products & Experiences, Paramount EMEA.

“Ruth is a dynamic leader who brings a powerful combination of creative and commercial expertise, with a proven ability to scale brands and unlock new opportunities across markets,” said Josh Silverman, President, Global Products & Experiences at Paramount.

“I’m incredibly energised by the entrepreneurial spirit across Paramount,” said Josh Silverman.

“The momentum we’re seeing across our franchises is incredible, and it’s just the beginning,” said Simta Sawhney, Senior Director of Licensing, Consumer Products at Paramount.

“The PAW Patrol Afternoon Tea Bus Tour is a unique way to bring the show’s beloved characters to life and engage with our audience in an exciting and immersive experience,” said Simta Sawhney, Senior Director of Consumer Products, UK & Ireland at Paramount.

“We’re confident that the costume line will create memorable experiences for families across the UK and EMEA,” said Simta Sawhey, Senior Director Licensing at Paramount Consumer Products & Experiences.

“From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it,” said Rebecca Jenkins, VP of Consumer Products for UK & Ireland, Australia and New Zealand, Israel and South Africa at Paramount.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.