Timberland and Pabst Blue Ribbon debut limited-edition collaboration
“PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland PRO was a no-brainer,” said Kat Mata, Culture Marketing Director at PBR.
‘Newstalgia’, gaming and Labubu… Licensed Ltd’s Paul Bufton shares his Licensing Expo takeaways
“Don’t pay any heed to the doomsayers, the licensing industry is booming!”: Licensed Ltd’s Paul Bufton shares his insights from another successful Licensing Expo.
Craft Buddy to launch Crystal Art products for Dr. Seuss brands including The Grinch and The Cat in the Hat
“We’re incredibly excited to be working with Dr. Seuss Enterprises on this new creative journey,” said Gary Wadhwani, Co-Founder at Craft Buddy.
Surge Brands to expand 1-800-Flowers.com into outdoor accessories, garden products and more
“We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for,” said Ari Freedman, Vice President of Licensing at Surge Brands.
BBC Studios and Halfbrick Studios bring Bluey to Fruit Ninja
“This project is really special,” said Joe Brumm, Creator of Bluey.
“There’s an appetite there from both brand owners and retailers”: Jason Knights on growing Blue Kangaroo’s experiential offering
Jason Knights – Founder and Owner of Blue Kangaroo – discusses adding fresh strings to the creative agency’s already expansive bow.
Pophouse Entertainment’s Jon Spalding on the power of emotional immersive experiences
Pophouse Entertainment’s Commercial Director, Jon Spalding, on upcoming KISS activity… And the power of emotional immersive experiences.
Fraktal’s Ben Cox talks Sakamoto Days, anime and design trends
We sit down with Fraktal’s Ben Cox to talk Sakamoto Days, anime and the design trends people turn to in uncertain times…
“Momentum is on our side…”: Hasbro’s Sally Carnota discusses a very busy year – and what’s still to come
From a pig pregnancy to MONOPOLY’s 90th anniversary celebrations, Sally Carnota – Senior Director of Licensed Consumer Products UK at Hasbro – discusses a very busy year.
Dream Teams: Ubisoft’s Michelle Wun and Jean Gauvin
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Ubisoft’s Michelle Wun and Jean Gauvin.