“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.

“This book is a shared experience for grown-ups and kiddos – for you both to enjoy the magic together,” said Bluey composer Joff Bush.

“John brings deep retail and partnership expertise, and I’m excited to welcome him to UP&E as we continue to drive the CPG business to new heights,” said Rafa Macias Global CPG Commercial Officer, Universal Products & Experiences.

Rafa Macias – Global CPG Commercial Officer at Universal Products & Experiences – on what anniversary years allow the company to do for beloved IP.

“We are delighted to welcome Pindy to the team to help drive momentum for these two very special classic properties,” said Ruth Fielding, co-founder and joint Managing Director, Lupus Films.

“These are a must for modellers, gamers, role-players and die-hard Fighting Fantasy fans alike,” said brand co-creator Sir Ian Livingstone.

The game is coming to Kickstarter soon.

Highlights include keynotes, new exihibitors, character parades and the Creative Hub.

The 17-piece collection focuses on ‘Ranchwear themes’ spanning bandana prints to rodeo-style lettering.

“Spirit Halloween is proud to bring these exclusive looks to life just in time for Halloween,” said Kym Sarkos, Executive Vice President at Spirit Halloween.