Moose Toys and MrBeast to co-create new action figure brand

Moose Toys has partnered with digital creator MrBeast to co-develop a new action figure brand.

Aiming to be a ‘category disruptor’, the new line is slated for a Fall 24 launch and will feature MrBeast’s signature panther character designs figures.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.

“MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honoured he entrusted Moose as a partner and co-creator.”

MrBeast will feature the line in new content on YouTube – where his channel has more than 234 million subscribers.