Interviews

One Tango Studio’s Alvaro Gonzalez takes us inside his work on the AR experience, Ghostbusters Afterlife ScARe.

SYBO Games’s Naz Amarchi-Cuevas reveals why Subway Surfers brand extensions will run and run…

From market stalls to high-street stalwarts… And beyond! How designers Sophia and Matt discovered licensing

How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.

Scott Ham, Anna Kyriacou and Ty Cochrane discuss the origins of The Zeros creative agency – and the advice they’d give young designers looking to start a new business.

Product developer at Buffalo Games, John Bell, discusses how Tetris became a multiplayer, tabletop title.

Frances Bodiam, MD at Flame Tree Publishing, discusses the firm’s collaborations with brands like The Ashmolean Musuem, The V&A and the Museum of Domestic Design & Architecture

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.

The Giftware Association CEO Sarah Ward discusses the licensing industry’s evolving relationship with gifts – and what we should expect from the upcoming Gift of the Year Awards.