“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose

Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.

PLAYMOBIL’s Managing Director Mark Foster on how licences can open up new worlds

Mark Foster discusses PLAYMOBIL’s plans, brands and feedback from fans

MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse

Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.

“We’re creating all-new stories that go beyond the games”: Aconyte’s Marc Gascoigne on creating novels for Asmodee’s board game brands

Marc Gascoigne – Publisher at Asmodee’s Aconyte Books arm – discusses how he approaches translating board games like Pandemic and Arkham Horror into successful novels.

Skew’s Oliver Dyer on how the studio’s ‘Think. Shop. Do!’ workshop will help delegates crack brand challenges

The retail research event – taking place on Wednesday, March 30th – promises to ‘pack a week’s worth of research into a single day’.

Farshore’s Zoe Masters on publishing trends, evergreen brands and the power of licensed books

Start Licensing’s Ian Downes talks brands, publishing and World Book Day with Zoe Masters – Publisher for Brands and Licensing at Farshore, an imprint of HarperCollins.

Funko Games’ Deirdre Cross and Josh Manderville talk Jurassic World, E.T. and designing legacy games

We dive into the creative process behind E.T.: Light Years From Home and Jurassic World: The Legacy of Isla Nublar with Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games.

ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

Start Licensing’s Ian Downes on opportunities and fresh thinking around food brands

Ahead of a panel session on food brand licensing at IFE Manufacturing later this month, Start Licensing Ian Downes highlights why it’s an exciting part of the licensing landscape.

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