Joe Houlihan reveals what makes a brand perfect for the MobyFox treatment on a smart watch

MobyFox’s Joe Houlihan discusses watch-face apps and statement straps.

Huge! Play’s Adrian Roche discusses the extraordinary tech in the GameBud Talking Tom

Why Game Bud Talking Tom is the tip of the licensing iceberg for Huge! Play’s Adrian Roche.

“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

Desmond & Dempsey’s Molly Goddard on creating luxury dinosaur pyjamas with the Natural History Museum

Desmond & Dempsey co-founder Molly Goddard tells us what prompted the collaboration – and how the Museum’s focus on sustainability left a lasting impression on the firm.

Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy

Jamie Anderson discusses extension plans for some all-time classic brands.

Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles

President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.

Dynamo’s Steve Richards on storytelling, problem-solving and creativity in licensing

Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.

Ashley Holman on innovation, inventors and plans for his new toy firm, ToyTopic

With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.

Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

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