Interviews
Anya Hollis from Factory Rights on why cartoon legend Mr Benn is still going strong at 50
Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products
We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.
“This is a brand on the move”: TSBA Group’s Jo Edwards on the three-pillar licensing strategy behind Transport for London
Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.
TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys
With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.
Magic Light Pictures’ Bridie Gibbs on designing the firm’s Halloween-inspired Room on the Broom range
Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.
Simon Brew discusses the mind-melting writing process behind his interactive Midsomer Murders novel
Simon talks us through the labyrinthian writing process behind Could You Survive Midsomer? – and we discuss how brands can embrace left-field opportunities.
Tomato Source’s Emma Beeson on designing a medallion celebrating 100 years of Britains Farm Toys
Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.
Tom Gates Entertainment’s Tessa Moore on how the popular book series became a multi-category brand
Tessa Moore, Head of Marketing at Tom Gates Entertainment, discusses the brand’s journey from publishing to consumer products
“Creativity in licensing is at an all-time high”: Informa’s Anna Knight on design, innovation and returning to live events with BLE 2021
We caught up with Anna Knight – VP of Licensing at Informa Markets – to find out why BLE 2021 is a must-attend show for the industry’s designer community.