Interviews

From the rise of AI to a Hello Kitty and Friends Inflatables style guide… Jemima Chamberlain talks us through 2025 highlights, challenges and surprises.

From Baby Evie style guides to Warner Bros takeover bids… Dot Dash Design’s Paula Rich and Christa Mavroudis reflect on 2025.

From KPop Demon Hunters to the rise of the Norman… Independent creative Danny Heffer on the highs and lows of 2025.

From new packaging guides to Feathers McGraw tattoos… Aardman’s Ilona Sunderland – Creative Services and Product Development Manager – and Ben Townsend – Product Development Executive – reflect on 2025 highlights.

“Our character Jane is the line-drawn personification of where girls are at before they fall off that confidence cliff”: In conversation with This Girl Can! Change the World’s Jacqui Fishman.

Phillippa Green, The Royal Mint’s Licensing and Partnerships Manager, on the newly minted Monopoly coin.

In conversation with Bioworld’s Senior Director of Marketing and Intellectual Property, Jason Mayes.

“Consumer demand for trusted brands in food is at an all-time high”: In conversation with Oliver Gilding, Sales and Licensing Director at Food Brands Now.

YuMe’s Global Creative Director Gurdeep Bains and Senior Art Director Oliver Chang talk poses, puzzles and pushing the boat out for this latest set of Stranger Things capsules.

“There is a lot more novelty coming through in stationery and accessories…”: In conversation with Mima Designs Jemima Chamberlain.