Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans
Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.
Stuff We Loved: What are the industry’s favourite licensed launches of 2025?
We asked figures in the industry for their favourite licensed launches of the year. The only caveat… They couldn’t choose a product they were involved in!
Hug Me Pillows debuts collaboration with Priaulx Premature Baby Foundation
“We are incredibly proud to announce the launch of Nighty Owl – our first charity collaboration rooted in purpose, comfort and compassion,” said Lucy Freeth, Creative Director & Founder at The House of Fandango.
Our top 10 most read interviews of 2025
This year’s list includes chats about Skibidi Toilet, Monopoly Go! and Five Nights at Freddy’s.
Surge Brands kicks off Benihana licensing slate with crisps from Flock Foods
“We are proud to translate Benihana’s legendary experience into a dynamic range of products that consumers can enjoy every day,” said Ari Freedman, Vice President of Licensing at Surge Brands.
Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year
“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.
Explore Brands Untapped
Moose Toys readies One Piece collection spanning action figures, plush and more
“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.
Year in Review with… Mima Creative’s Jemima Chamberlain
From the rise of AI to a Hello Kitty and Friends Inflatables style guide… Jemima Chamberlain talks us through 2025 highlights, challenges and surprises.
Year in Review with… Dot Dash Design’s Paula Rich and Christa Mavroudis
From Baby Evie style guides to Warner Bros takeover bids… Dot Dash Design’s Paula Rich and Christa Mavroudis reflect on 2025.
Year in Review with… Freelance creative Danny Heffer
From KPop Demon Hunters to the rise of the Norman… Independent creative Danny Heffer on the highs and lows of 2025.
Year in Review with… Aardman’s Ilona Sunderland and Ben Townsend
From new packaging guides to Feathers McGraw tattoos… Aardman’s Ilona Sunderland – Creative Services and Product Development Manager – and Ben Townsend – Product Development Executive – reflect on 2025 highlights.
