Hasbro and Dream Cars Automóveis e Eventos to launch Transformers attraction in Brazil

Dream Cars Automóveis e Eventos, under license from Hasbro, is set to launch a Transformers attraction in Brazil later this year.

Scheduled to open in Q4 2026, the attraction promises ‘immersive design, cutting-edge technology and thematic environments.’

“Transformers has always been about epic worlds, bold storytelling and bringing fans into the action,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro.

“What excites us about this collaboration with Dream Cars Automóveis e Eventos is the opportunity to bring that energy to life through a fixed attraction in Brazil, creating an immersive destination where fans and families can connect with the Transformers universe in a whole new way.”

Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos added: “Hosting the first fixed Transformers attraction in Brazil is a dream come true. This project reflects our dedication to delivering world-class experiences and positions Gramado as a must-visit destination for Transformers fans and families.”