Matt Proulx

“Music has become an increasingly important part of how we bring Hasbro’s brands to life for fans,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro.

“Jem is an artist – and what comes with that is touring, residency shows and other theatrical pieces”: In conversation with Matt Proulx, SVP of Global Experiences, Partnerships, and Music at Hasbro.

“This is more than a café – it’s a full journey through one of the most popular games of all time,” said Derek Berry, President of Experiences at Bucket Listers.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal, and make lasting memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro.

“Hosting the first fixed Transformers attraction in Brazil is a dream come true,” said Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos.

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

“Peppa Pig has always inspired kids to explore the world with curiosity and joy, and My First Concert brings that same spirit to the stage,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“It’s a joyful way for kids to feel seen and connected to a character they love,” said Matt Proulx, SVP, Global Experiences, Partnerships and Music at Hasbro.

“This is Hasbro like you’ve never experienced it before,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.