Matt Proulx

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade