Transformers

The Transformers: The Movie: The Soundtrack: The Reformatted Edition features 10 re-recorded, reimagined tracks from the film.

“Hosting the first fixed Transformers attraction in Brazil is a dream come true,” said Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos.

Freakwency converts from six-inch robot mode to WSQK van mode in 16 steps.

Brian “Smitty” Smith and Marz Jr on what went into creating a brand new bot – Ballpoint – for their Transformers: Worst Bot Ever graphic novel.

The 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps.

The Blue Booster figure converts between robot and car mode in 27 steps.

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

“Good ideas can come from anywhere”: Hasbro Entertainment’s Olivier Dumont talks TRANSFORMERS – and looks ahead to future adaptations for MONOPOLY, CLUE and MAGIC: THE GATHERING.