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The range was developed by Via Mia’s Design and Style team in Rio de Janeiro, in collaboration with Smiley’s creative team in London.

“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.

For NERF, there’s toys modelled after HUNTR/X’s demon-hunting gear, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword and Mira’s Curved Moon Sword.

“This partnership allows us to expand the brand’s reach, as well as looking to deliver new compelling gameplay experiences for fans worldwide,” said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY.

“Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships at Mattel.

“We know we have an established community of passionate Cath Kidston customers in the States,” said Holly Marler, Head of Creative for Cath Kidston.

Ken will spotlight how Expedia helps travellers through social media posts and a leading role in the brand’s marketing campaigns.

“We’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel.

“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

“The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way,” said Hollie Holmes, Vice President of Global Licensing at Moose Toys.