Bumble partners with adidas to launch ‘Gym Buddy’ feature

Bumble has partnered with adidas Training to launch a ‘Gym buddy’ badge.

Aimed at tackling intimidation felt at the gym, Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.

“Every day, people around the world come together on Bumble and Bumble For Friends to connect over shared interests – and we know that physical and mental health are two of the most important,” said Olivia Yu, Bumble’s Global VP of Partnerships.

“Teaming up with adidas Training for our new ‘Gym buddy’ interest badge helps encourage emotional support and empowerment as the foundation of a connection –– whether it be romantic or platonic – to challenge the intimidation, or ‘gymtimidation’, of showing up as you are.”

Aimee Arana, adidas Global, General Manager, Sportswear & Training, added: “At adidas, we know that next-gen athletes can be pressured by negative-self talk which can form a barrier to training, so disarming these self-limiting beliefs with community-first solutions is important to us.

“Partnering with Bumble – a platform dedicated to creating empowering community connection – perfectly supports our mission in helping athletes of all-levels become stronger and unlock their individual training goals.”

The adidas Gym buddy interest badge is available on Bumble, Bumble For Friends mode and Bumble For Friends app.