Adidas

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.

Leading the new consumer product slate for The Cat in the Hat is an adidas collaboration, the Rivalry Low Cat in the Hat shoe.

The collection takes its design cues from the cover art of The Stone Roses’ This is The One.

“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.

Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.

The Forum Low x The Grinch adidas sneakers come in the Grinch’s signature green and features character graphics.

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.