Interviews
What does the British Library offer licensees? Sandra Powlette and Kai-Chuan Chao have a surprising answer
Sandra Powlette and Kai-Chuan Chao discuss the British Library’s astonishing array of IP.
Matthew Gibson discusses the incredible success of the licensing program at Oddballs
“Being unapologetically authentic is part of our brand.” Matthew Gibson on design and attitude at Oddballs.
Simon Kohler on his new book, Hornby TT:120 – One Size Fits All, and the key to designing authentic models
“The BR Merchant Navy Class ‘Clan Line’ locomotive helped turn Hornby’s fortunes around”: Simon Koher – former Marketing and Development Director at Hornby – on his new book and favourite launches.
Ty Mattson on 20 years of Mattson Creative – and why being a fan of the brands you work on matters
Mattson Creative’s Ty Mattson talks creativity, fandom – and The Wizard of Oz.
Laura Adnitt on the development – and success – of Story House Egmont’s Disney Stitch magazine
“The Disney magazine portfolio now consists of six market-leading titles under Story House Egmont’s care”: In conversation with Story House Egmont’s Publishing & Global Brand Management Director, Laura Adnitt.
JoAnn McLaughlin of Disney Consumer Products on capturing the nostalgic vibe of The Fantastic Four: First Steps through apparel, toys and more
“We’ve seen a huge uptick in consumers who want retro-inspired products”: We talk Fantastic Four with JoAnn McLaughlin – Senior Vice President of Licensed Product Design & Development at Disney Consumer Products.
David Sprei – Commercial Director at Penguin Ventures – talks nostalgia, wonder and more
Pushing and respecting boundaries: David Sprei on Peter Rabbit, The Snowman and Spot.
Wow! Stuff’s Dr. Jim Wyatt and Teddy Edwards on the Dolores Deluxe Puppetronic – and what’s next for the category
Wow! Stuff’s Chief Innovation Officer, Jim Wyatt, and Head of Design Teddy Edwards, talk us through development of their latest Puppetronic creation.
Katie Huber of Fred Rogers Productions talks style guides, recent launches – and potential around Mister Rogers’ Neighborhood
“In the brand’s 55-year history, there has never been a bespoke style guide for it – until now!”: In conversation with Katie Huber, Senior Director of Licensing at Fred Rogers Productions.
William Smith, Brand Licensing Manager at Imperial War Museums, on telling stories and finding partners
How do the collections at the Imperial War Museums inspire products? William Smith reveals all…