Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans
Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.
Harmony in motion: China and the future of innovation
“China shows what’s possible when ambition and scale align”: Licensed Ltd’s Paul Bufton reflects on an inspirational trip to China.
Danilo’s Dan Grant, Corrina Cartlidge and Bradley Green talk cards, calendars and creativity
In conversation with Danilo Productions’ Head of Design for Cards Corrina Cartlidge, Head of Design for Calendars Bradley Green and Licensing Director Dan Grant.
Born Licensing, Sainsbury’s and The Roald Dahl Story Company team up for latest BFG Christmas ad
“This collaboration shows just how magical advertising can be when world-class creative meets timeless storytelling,” said David Born, CEO of Born Licensing.
Mini Rodini partners with Universal Products & Experiences for E.T. childrenswear
“Designing this collection felt like creating clothes for kids today through a nostalgic 80s lens,” said Cassandra Rhodin, Founder and Creative Director at Mini Rodini.
IDW Games to return in 2026 with Godzilla: The Roleplaying Game
“It’s really exciting to have total freedom in developing a new system: something that really fits with the G-Force era of Godzilla stories,” said co-creator Mark A. Latham.
Explore Brands Untapped
CATAN partners with Minnesota Timberwolves for activations, jerseys and giveaways
“This partnership highlights how CATAN has become woven into sports culture – celebrating teamwork, strategy and the power of play that unites fans on and off the court,” said Kevin Hovdestad, Director of Brand Development at CATAN Studio.
Casio celebrates 40 years of Back to the Future with limited-edition watch
The CA-500 model has been given a revamp inspired by the Back to the Future DeLorean.
Kawaji launches Sonic the Hedgehog sodas
“We wanted to create a soda range that’s as fun and energetic as the franchise itself,” said Richard Woodall, CEO and Head of Awesome at Kawaji.
Licensing Horizons Riyadh success “marks the beginning of a new IP era” in Saudi Arabia
“Our mission has always been to connect global creativity with regional ambition,” said Philippe Guinaudeau, CEO of BrandTrends and Co-Founder of Licensing Horizons.
Dalian Talent Group to launch Parisi fragrances
“Bringing a brand like Parisi to life with a range of wearable fragrances and health and beauty gift sets will be a really enjoyable experience,” said Hamish Morjaria, CEO of Dalian Talent Group.
