United Food & Beverage Group readies Chupa Chups popcorn

United Food & Beverage Group has partnered with Perfetti Van Melle to launch a range of Chupa Chups popcorn.

Launching under the CRNCH Popcorn Concepts banner, the range of popcorn has been glazed with signature Chupa Chups lollipop flavours, including apple, strawberry, cola and caramel.

The popcorn will be officially presented during the upcoming ISM fair before launching this summer in supermarkets and convenience stores across the Benelux, UK and Ireland.

“We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world,” said Yuri Roosblad, Director United Food & Beverage Group.

Marta Ballesteros, Licensing Manager at Perfetti Van Melle, added: “We are excited to offer fans of our brand many moments of joy with every crunch of this popcorn that’s skillfully glazed in Chupa Chups’ flavours.”