Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Moonpig launches plush toy collection

The range kicks off with Christmas Tree Moonpig, and future launches include Dino Moonpig, Heart Moonpig and Avo Moonpig.

Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

Tommy Hilfiger debuts Miffy collaboration

The design of the collection has a ‘playful-meets-preppy’ style.

Wordle named most Googled word of 2022

Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.

Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Steamforged Games’ Mat Hart and Sherwin Matthews on bringing Elden Ring to the tabletop

Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.

Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

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