Roubina Tchoboian

“These new partnerships reflect our strategy to bring the brand to fans in unexpected, new ways,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“These new signings underline the enduring consumer appetite and cross‑generational appeal of the brand,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“2025 is a milestone year for Mr Bean,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.