Banijay Kids & Family details Mr Bean deals across dress-up, plush, collectibles and branded marathons

Banijay Kids & Family has detailed a wave of new licensing partnerships for Mr Bean.

In the UK, Blues Group has signed to produce a new line of dress-up apparel inspired by Mr Bean. Additional new partners in the UK include Intelex for heatable plush, Teddy Mountain UK for make your own plush and Droyz for customisable collectible figures.

In Malaysia, Banijay Kids & Family has secured a deal with JomRun for Mr Bean‑branded marathons across Malaysia, Singapore, Indonesia and Australia.

Alongside these new signings, Banijay Kids & Family has renewed deals with two long-standing apparel partners: Spike Leisurewear and Aykroyds TDP.

In addition, Banijay Kids & Family has appointed V.I.P. Entertainment & Merchandising GmbH as the licensing agent for Mr Bean in Germany, Austria and Switzerland.

“The latest partnerships continue to expand the reach of Mr Bean across key international markets and consumer categories, reinforcing the brand’s incredible momentum,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“We’re seeing strong demand for products that capture Mr Bean’s timeless humour, and these new signings, alongside the continued commitment of our long‑standing partners, underlines the enduring consumer appetite and cross‑generational appeal of the brand.”