Banijay Kids & Family secures slate of food deals for Totally Spies!

Banijay Kids & Family has detailed a slate of food partnerships for Totally Spies! as the brand celebrates its 25th anniversary.

A national partnership with Buffalo Grill in France, running until April 26th features limited‑edition collectible cups, surprise packs in kids’ menus and a dedicated Totally Spies! menu available exclusively via Uber Eats. Also in France, Idalia will launch Totally Spies! chocolate‑covered iced fruit.

In the US, LA‑based Tsun Scoops has limited‑edition ice cream flavours inspired by Sam, Clover and Alex from the show, while Bubblegum Kids is launching confectionery.

“These new partnerships, each rooted in innovative food experiences, reflect our strategy to bring the brand to fans in unexpected, new ways,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“From colourful ice‑cream collaborations to immersive restaurant takeovers and premium treats, these deals perfectly capture both the show’s current popularity and its enduring nostalgia, engaging fans of every generation.”