Food & Drink

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Spirits that boldly go where none have gone before…

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.