Food & Drink

What’s the biggest change to licensing in the last 20 years? Richard Pink shares his thoughts…

“We’re proud to bring Moley to The Mole Resort in our first hospitality activation,” said Laura Daniel, Licensing Manager at Two Daughters Entertainment.

“We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that,” said Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc.

“A combination of humour, creativity, joy and approachability has built a popular book and blog that is perfectly positioned to becoming an equally popular brand,” said Sophie Yates, Brand Manager at Bulldog.

“We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit,” said MrBeast’s CEO Jeff Housenbold.

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.

“We spent six months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR,” said Yancey’s CEO, Eric Cosnoski.

Sanjay Aggarwal – Chief Spice Officer at Spice Kitchen – discusses the three things key to any future Spice Kitchen brand extension.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

“This partnership is a natural fit, as fans know baked beans are joyfully featured in favourite episodes like ‘Grannies’ and ‘Fancy Restaurant’,” said Suzy Raia, SVP Global Consumer Products at BBC Studios.