Food & Drink
“We wanted the label to do more than just sit on a shelf”: Larkshead Licensing discuss the creative execution of its Kennet Crayfish Gin
“The flowing design encourages people to turn the bottle, revealing layers of the story as they go,” said Sultan Hassan, Senior Product Development & Creative Manager at Larkshead Licensing.
Coffee mate readies Harry Potter-inspired creamers
“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.
Van Holten’s readies Pringles Pickle-In-A-Pouch
“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.
IMG Licensing to helm consumer products push for the Estate of F. Scott and Zelda Fitzgerald
“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.
IDW teams with Jade City Foods for Beneath the Trees Where Nobody Sees hot sauces
Each hot sauce in the range features artwork from the comic, with heat levels ranging from six to 11.
Surge Brands bolsters confectionary portfolio with Whirly Pop
“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.
As Pink Key Licensing turns 20, founder Richard Pink looks back at the past – and on to the future!
What’s the biggest change to licensing in the last 20 years? Richard Pink shares his thoughts…
Two Daughters Entertainment teams with The Mole Resort for Moley meet and greets, nature trails and themed menu
“We’re proud to bring Moley to The Mole Resort in our first hospitality activation,” said Laura Daniel, Licensing Manager at Two Daughters Entertainment.
Lord Hobo Brewing Co debuts Bananagrams pale ale
“We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that,” said Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc.
Bulldog Licensing to helm licensing push for Pinch of Nom in UK and Ireland
“A combination of humour, creativity, joy and approachability has built a popular book and blog that is perfectly positioned to becoming an equally popular brand,” said Sophie Yates, Brand Manager at Bulldog.