Food & Drink

“MasterChef is the world’s most successful cookery television format, and it is fitting for us to team with Mexico’s top culinary destinations for this unique new collaboration,” said Endemol Shine Boomdog’s Javier Pérez Teuffer López.

“We’re thrilled to see two iconic Aussie brands come together to offer Queenslanders a delicious category exclusive,” said Unilever Australia’s Senior Brand Manager for the Snacking & Refreshment portfolios, Juliette Fleming.

“This collaboration isn’t just a logo swap – it’s a storytelling opportunity,” said Sunday Swagger Founder Mark Carmona.

Tropical Kraken Surge features a refreshing tropical fruit profile ‘designed to energise fans and capture the spirit of in-game exploration’.

“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.

“Yo Mama’s Foods’ passionate fanbase and phenomenal growth make it an ideal candidate for strategic brand extensions that align with its wholesome, humorous and heartwarming values,” said Ari Freedman, VP of Licensing at Surge Brands.

The Potions Cauldrons Group’s Ben Fry and Speak Consulting’s Graham Speak on bringing something different to the drinks aisle.

“WeightWatchers has decades of credibility in this space, and we know that consumers will be eager to see how this expansion unfolds,” said Ciarán Coyle, President and CEO of LMCA.

The line debuts with Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.

“Bacon Up’s rich heritage and incredible momentum make it an exciting brand to expand through licensing,” said Ari Freedman, Vice President of Surge Brands.