Food & Drink

“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“When the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer,” said Rachel Keeton, Senior Brand Director at Pabst.

To mark the launch of its first kids’ menu, La La Land will offer Mickey & Friends beverage sleeves and drink stoppers, ‘Be Kind’ tote bags and a Just Play Disney Munchlings toy.

“This partnership is all about celebrating the joy, nostalgia, and quintessential British summer spirit of our sweets in a fresh, fun way,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“The flowing design encourages people to turn the bottle, revealing layers of the story as they go,” said Sultan Hassan, Senior Product Development & Creative Manager at Larkshead Licensing.

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

Each hot sauce in the range features artwork from the comic, with heat levels ranging from six to 11.

“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.