Fashion

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

Maggie Calmels – Founder and Creative Director at Licensed to Charm – discusses her approach to bringing brands like Labyrinth, Pusheen and Frida Kahlo into jewellery.

The range includes a shirt featuring a real Where’s Wally? puzzle.

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.

The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.