H&M launches collection in collaboration with cult Japanese brand TOGA

“With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” said Yasuko Furuta, Founder and Creative Director of TOGA.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

The Opinionated Designer’s Emma Horton on the fashion industry’s evolving relationship with brands

We caught up with Emma to find out more about her approach to design – and why she feels the fashion industry’s perception of the licensing space is changing.

Crocs debuts limited edition collaboration with US DJ Diplo

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.

The Opinionated Designer: Are motor brands racing into the forefront of fashion?

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

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