David Peña discusses why The Smurfs and Shaun the Sheep make great partners for the Scouts

How The Smurfs share core values with the Scouts… And what David Peña looks for in a brand partner

Champion debuts limited-edition Hasbro Gaming apparel collection

The range spans hoodies, joggers, tees and footwear based on Monopoly, Twister, Scrabble and Candy Land.

Playboy welcomes Cardi B as firm’s first Creative Director in Residence

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

Hasbro brings Monopoly, Operation and Cluedo into footwear with Diadora

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

Netflix teams with Reebok for Money Heist footwear and apparel

The Reebok x La Casa de Papel collection will land in 2022.

Marvel’s Deadpool, Venom and Wolverine given the Iron Maiden treatment in merchandise collaboration

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

Zara launches Playmobil apparel collection

Each item in the range comes with an exclusives Playmobil figure.

Dot Dash Design’s Paula Rich and Christa Mavroudis on prints, patterns and projects

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

Netflix teams with vegan lifestyle brand UnHide for limited-edition blankets

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

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