Celebrity

Items in the collection feature custom Beyoncé x Levi’s leather patches and a double arcuate stitched on the back pockets.

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

“We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products,” said John Ludeke, SVP of Global Marketing at Dr. Squatch.

“We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit,” said MrBeast’s CEO Jeff Housenbold.

“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.

“Ferne’s passion for beauty and our expertise in creating innovative, high quality products make this a perfect match,” said Mel Beer, Head of Licensing at Solent Group.

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

“Ceci’s sophisticated and fashion-forward aesthetic, combined with her incredible talent and global influence, make her a natural fit for licensing,” said Julie Newman, Founder and CEO of Jewel.

“The classic film Le Mans brought together an iconic race and an iconic film star with some of the most memorable motor racing images ever committed to film,” said Elliott Matthews, Managing Director of Poetic Brands.

“We can tap into the joy of nostalgia and the excitement of the new”: Laura Wood, Brand Manager for Bullseye, talks us through the show’s licensing roster.