Dr. Squatch teams with Sydney Sweeney for limited-edition Sydney’s Bathwater Bliss soap

“We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products,” said John Ludeke, SVP of Global Marketing at Dr. Squatch.

Jack Link’s readies MrBeast protein-packed meat snacks

“We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit,” said MrBeast’s CEO Jeff Housenbold.

Lisle Licensing signs as licensing agent for Parisi, a new lifestyle brand from Kelly Brook and Jeremy Parisi

“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.

Solent renews licensing deal with Ferne McCann for health and beauty lines

“Ferne’s passion for beauty and our expertise in creating innovative, high quality products make this a perfect match,” said Mel Beer, Head of Licensing at Solent Group.

The Brand Radar: From Sidemen ice cream to square-shaped Doritos… A look at promotions and innovations with brands in food

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

Jewel named exclusive licensing agency for Ceci New York and Ceci Johnson

“Ceci’s sophisticated and fashion-forward aesthetic, combined with her incredible talent and global influence, make her a natural fit for licensing,” said Julie Newman, Founder and CEO of Jewel.

Poetic Brands to design and distribute Le Mans X Steve McQueen apparel

“The classic film Le Mans brought together an iconic race and an iconic film star with some of the most memorable motor racing images ever committed to film,” said Elliott Matthews, Managing Director of Poetic Brands.

Brand Manager Laura Wood on bringing Bullseye into publishing, AR, beer and more

“We can tap into the joy of nostalgia and the excitement of the new”: Laura Wood, Brand Manager for Bullseye, talks us through the show’s licensing roster.

Paramount teams with The Sidemen for Teenage Mutant Ninja Turtles collaboration

“From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it,” said Rebecca Jenkins, VP of Consumer Products for UK & Ireland, Australia and New Zealand, Israel and South Africa at Paramount.

Read the Brands Untapped Creative Guide online now

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

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