Brand Licensing Europe

“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.

Sara will delve into the transformative power of brand licensing as her company – Crafter’s Companion – expands in a rapidly changing market.

“We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century,” said BLE event director Ella Haynes.

BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…

“We are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play,” said Anna Clarke, SVP of Licensing at Informa Markets.

“This year’s retail presence has been incredible, with really strong attendance from fashion and toy retailers,” said Head of Retail, Laura Freedman-Dagg.

“Aniballers is a magical world designed to help parents introduce and engage their kids with active play,” said Aniballers founder Matt Wilson.

With BLE upon us, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Cathy Snow, Licensing Manager at the Royal Horticultural Society.

“We are actively working on alternative transport options for all attendees, working alongside the venue and other organisers who have shows at the same time,” said Anna Knight, SVP Licensing at Informa Markets.

With BLE just around the corner, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Laurent Taieb, Head of Licensing for Princess Sam Consumer Products.