Brand Licensing Europe details new pass options

Brand Licensing Europe is introducing a range of pass options tailored to individual visitor objectives as part of its mission to elevate this year’s attendee experience.

Taking place from October 6th to 8th at Excel London, BLE opened online registrations last week and expects to welcome thousands of retailers, manufacturers, marketers, brand specialists and more.

This year, there are four pass types to choose from:

The Standard Pass, which allows customers to retain all the main benefits of attending for free until October 5 (increases to £30 onsite).

The Explorer Pass, designed for newcomers looking to learn about licensing before they arrive at the show for just £295.

The Networking Pass, curated for an amplified networking experience and unlocks additional meeting credits with visitors from just £1,295.

The Service Provider+ Pass, allowing industry services – including creative agencies – to unlock meeting access with exhibitors for £395.

“We continuously listen to our customers and know they attend BLE with very personal goals and priorities,” said BLE event director Ella Haynes.

“Building on the success of Licensing Expo, we’re now bringing our learnings to the European market to allow them to unlock the same benefits and gain more from their time at the event. While some visitors enjoy the freedom to walk the floor and be inspired by the variety of brands and products on display, others come to learn about consumer trends shaping our industry’s future. And there are those who want to meet as many people from as broad a range of IPs as possible.

“Our new Explorer Pass is perfect for newcomers who know licensing is ripe with opportunity and want access to education before the show to prep, as well as at the event. We saw huge appetite for this on our global event with over 400 people purchasing the access to education to ensure they came prepared, so it was a no-brainer to carry this across the BLE.

“The Networking Pass, on the other hand, is designed for attendees whose idea of success is maximising meetings and connections. And, of course, we’ve retained the Standard Pass. It’s important to stress the event’s main offering remains free right up until the week of the show to ensure BLE is as inclusive as possible to the European licensing community.”

The full pass details are outlined below:

Standard Pass – free until 5th October, then £30 if purchased onsite.
Gives attendees full show floor access to 300+ exhibitors, 20 credits to arrange meetings with exhibitors through the online Event Planner and entry to all educational content. This pass is free until 5th October, after which there will be a £30 onsite charge.

Explorer Pass – £295
The Explorer Pass is designed for attendees prioritising education goals. It allows them to supercharge their licensing knowledge giving them access to all the benefits of the Standard Pass plus Licensing Unlocked, BLE’s pivotal digital educational offering. The Explorer Pass also comes with 50 Event Planner meeting credits for enhanced connections with exhibitors.

Networking Pass – £1,295
For the ultimate networking experience, this pass features all the benefits of the other passes, plus 100 Event Planner meeting credits and 25 credits to meet with fellow visitors, giving exclusive access to the broadest audience during the event.
Service Provider+ Pass – £395

Designed specifically for supporting businesses like legal firms, creative agencies, counterfeit or financial service providers, this pass allows professional services to unlock meeting access with exhibitors and includes 50 credits in the Event Planner. This pass grants access to start booking meetings with exhibitors.

Registration is now open here: https://www.brandlicensing.eu/?utm_source=press-release&utm_medium=referral&utm_campaign=nam26ble-ml-pr